CASE STUDY: Magic: The Gathering Marketing & Brand Awareness
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Creation - Magic: The Gathering is the original Trading Card Game, whose
traditional market was predominantly the student sector. Our brief, some
ten years ago, was to raise awareness of the brand within other markets
and help attract new players.

Production - Marketing campaigns were undertaken utilising direct mail,
in-store promotions, email newsletters, product catalogues and wallplanners.
Media support, literature and graphics were also produced for tournaments
and events across the country.

Completion - 10 Years on and
Magic: The Gathering is going
strong. The game is known and
enjoyed by players from
a multitude of backgrounds
and nationalities. We are
still marketing this
brand on a regular basis.